The Real Easter Egg

By David Marshall - on behalf of The Real Easter Egg Team

We were recently sent the following article as an email and thought it was such a great idea that it deserves wider publicity. We known that many Christian workplace groups do something special at Christmas and Easter so why not consider giving out eggs that have the Christian message next Easter? See below for more details.

Out of 80 million Easter eggs sold in the UK every year, the Real Easter Egg is still the only one to tell the Easter story on the box.

Last year we tried to convince supermarkets that demand for an Easter Egg, which celebrated the real meaning of Easter, was real and significant. In order to prove demand many churches found a champion who promoted the egg, took orders, money and forwarded order forms directly to us. Eventually some stores ordered very low numbers to trial the Real Easter Egg. They all sold out very quickly.

Despite last year's overwhelming demand the supermarkets continue to refuse to place large orders, not wanting mention of Jesus on their shelves, in a significant way next Easter.

To make the Real Easter Egg campaign a success in 2012, we need individuals, churches, schools (and Christian workplace groups!) to place direct orders with us to continue to prove demand. To help with this we are able to offer free delivery to schools and churches on any order if placed and paid for by 20th December 2011 (for schools) and by 23rd January 2012 (for church groups). A saving on last year’s delivery charges of over £22 for every 54 eggs ordered.

Each Real Easter Egg costs £3.99 with free delivery. To take advantage of the free delivery offer simply download the order form here and add your details, quantity of eggs needed and return with payment by the deadlines. You will find posters and sign-up forms, which can be passed around at church, here . There are also magazine articles and other resources at www.realeasteregg.co.uk .

The press will carry a story on the egg in January along with ads in major church publications so you should find growing interest.

What’s on and inside the box

Inside the box is a copy of the Easter story in booklet form

The Easter story on the box is a colourful visual as opposed to last year’s text only version

If you open the lid, you will see ‘Happy Easter’

For the first time ever on an Easter Egg, there is a quote from the bible-the resurrection text from Mark.

Heavier card for the box has been used, brighter colours and the three crosses on the front are bigger We believe these improvements will make the Real Easter Egg an even more attractive gift and it remains a unique way to spread the Easter story in 2012.

The new look box will be fully revealed in early January, but you can see the front of the box on the order forms, sign up forms and posters - see links above.

Thanks

We know that there is a place for a Fairtrade Easter gift that mentions the faith we all celebrate and with your help we can change the Easter egg market forever by making it more spiritual and more generous. You can place orders directly with us until 22 March 2012 but the free delivery offer will not operate after the deadlines above and there are limited supplies available so the sooner you order the better.

Any problems please email me at david@meaningfulchocolate.co.uk

David Marshall

Ps In September 2011 we gave more than £26,000 away to charity from profits made from the egg, something we promised to do as a sign of the Easter themes of hope and new life. Please help us make The Real Easter Egg as successful as last year and join the movement to put Jesus back into Easter.

If you missed me and the Real Easter Egg on the Alan Tichmarsh show last year you can see it below this article.

Office: 0845 122 2882

www.realeasteregg.co.uk

Michael Coveney, 12/12/2011